Werner always aims to deliver the right ladder for any working at height task which is why when pictures were published of photographers stationed outside St Mary’s hospital awaiting the arrival of the Duchess of Cambridge using products not fit for purpose, Werner jumped at the opportunity to spread our safe ladder use message.
Photographers were offered the chance to upgrade their existing aluminium products to Werner’s Fibreglass Swingback Stepladder and Lock-In Accessories. Aimed at the trade and professional user, the ladder is not only non-conductive; and therefore ideal for working around electricity, but it also features Werner’s patented Holster Top which accommodates the unique Werner® Lock-In accessory system. These clever accessories; which allow users to match their ladder to the task in hand, expand the work surface available to users, provide a means of safely securing tools and equipment and reduce the number of trips required up and down a ladder.
The feedback from the photographers has been overwhelmingly positive; The Times photographer Richard Pohle proclaimed the ladders “Superb”, and fully supports Werner’s drive to promote Fibreglass, a material which already accounts for over 50% of the US ladder market, to the discerning ladder user in all UK trade markets.